PowerPoint, Communication, and the Knowledge Society by Hubert Knoblauch

By Hubert Knoblauch

PowerPoint has develop into a vital part of educational lifestyles around the globe. during this ebook, Hubert Knoblauch bargains the 1st whole research of the PowerPoint presentation as a sort of verbal exchange. Knoblauch charts the diffusion of PowerPoint and explores its value as a ubiquitous and influential section of modern conversation tradition. His research considers the social and highbrow implications of the style, concentrating on the dynamic relationships among the aural, visible, and actual dimensions of PowerPoint displays, in addition to the varied institutional contexts during which those displays happen. finally, Knoblauch argues that the parameters of the PowerPoint style frames the ways that info is gifted, tested, and absorbed, with ambiguous effects for the purchase and transmission of information. This unique and well timed booklet is correct to students of communications, sociology, and schooling.

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Extra resources for PowerPoint, Communication, and the Knowledge Society

Example text

As stressed previously, the information society is not just a “macrosocial phenomenon” but a process realized in communicative action and expressed in a communicative culture. Thus, with respect to various forms of information technologies, Heath and Luff (2000) have shown how work activities are affected by the use of these technologies. By means of technologies activities are distributed spatially, and they require new forms of interactive coordination and organization. Powerpoint is, as I want to show, another example of this transformation of communication.

Visualizations are one among many different constitutive aspects of the communicative genre of powerpoint presentations. Their relevance can be seen in the fact that they figure both in the presentation as document and in the presentation as an event. It is this two-sided character of visualizations that allows them to be linked not only to (encoded) information but also to “knowledge” (and, in a more psychological sense, “cognition”). Knowledge or the knowledge Introduction 15 society is, therefore, the second major theoretical reference in the analysis of the social relevance of powerpoint.

Pias 2009: 19, trans. HK). The success of the overhead was linked to the development of transparent slides by the American company 3M. One has to recall that copying was still in its infancy when overhead projection started. The effect of visual inversion that occurs in copying posed a peculiar problem to developers. The “transparency” developed by 3M constituted an early solution to this problem since it allowed the user just to turn the copy over so that the inversion could be reversed. S.

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Categories: Social Psychology Interactions