A Handbook of Persuasive Tactics: A Practical Language Guide by Joan Mulholland

By Joan Mulholland

The guide of Persuasive strategies provides in a transparent and concise demeanour a few three hundred techniques of persuasion derived from learn findings in conversation, linguistics, pragmatics and comparable fields. integrated are such strategies as cross-referencing, analogy, argument presentation, and humor. The booklet is easy and contains an index which lists the persuasive initiatives communicators may need to accomplish, resembling environment the schedule, fending off a topic or conceding some extent.

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34 HANDBOOK OF PERSUASIVE TACTICS See also Sociable language Further reading Leech and Svartvik (1975); Quirk, Greenbaum, Leech, and Svartvik (1985) ADVISE Tasks To give counsel to someone. To indicate that a course of action is good or bad. Description Advisers assume (a) that the hearer needs to be advised about something; (b) what it is that the hearer needs to be advised about; and (c) that they have the right to offer advice. Each of these assumptions could be erroneous. s should note (a) the terms in which the request was made; (b) what exactly is required; and (c) what A.

45, permit this. Using the appositional form means that the support is offered so quickly after the point is first raised that it is hard for A. to separate the two: he or she receives the point almost simultaneously with a reason for agreeing with it, and this makes it hard to resist. So just when A. might be preparing to resist the ‘sister’s’ advice, C. strengthens its value by adding that it is a legal opinion. C. can also emphasize a point by using a second term which repeats the first, but with extra detail, as in Ex.

Knowledge than those he or she is communicating with. It is a dangerous tactic because it will not only cause confusion, but it may not even be noticed that confusion has occurred. s would assume the word had its current meaning and not question it. For example, it would be foolish to use ‘pretend’ in its eighteenth-century meaning of ‘having pretensions to something,’ (as in ‘The Old Pretender’), since the modern meaning of the word, ‘to be false in some deed,’ is both like and unlike the old one, and the confusion could be serious.

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